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體育產業有望迎來“黃金十年”

更新時間:2015-11-17 10:43

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國家體育總局10月29日公布,國家體育總局、發展改革委、民政部、財政部、農業部等12部門聯合印發《關于進一步加強新形勢下老年人體育工作的意見》?!兑庖姟访鞔_,定期制定并實施老年人體育發展規劃;提供適應老年人需求的公共體育產品和服務等措施,借此加快發展體育產業,促進體育消費、加快發展養老服務業等。

國家體育總局局長劉鵬近日透露,目前已出臺的30個省級政府實施意見中,2025年體育產業總規模之和將近7萬億元,遠超國務院“46號文件”提出的5萬億元的發展目標。而近期召開的全國體育產業工作會顯示,2015年全國體育產業將基本實現產業增加值4000億元,占國內生產總值的比重0.7%的“十二五”發展目標。

公司層面,國內企業在體育行業的并購動作也接連不斷。今年9月,萬達集團以6.5億美元并購美國世界鐵人公司100%股權,這是萬達集團繼瑞士盈方、馬德里競技之后在體育產業的又一重大投資;10月28日,樂視體育宣布戰略入股世界體育集團(WSG),獲得其20%的股份,成為該公司三大主要股東之一。

在中國,體育產業鏈各環節都有機會誕生市值百億、甚至千億的上市公司。政策的持續加碼,行業并購動作頻頻,體育產業未來將成為國家消費轉型升級的助推器,產業發展也有望迎來一個“黃金十年”。

 

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